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Home > CTC Participant Media

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Change the Course Sponsor Assets

Assets that have been added over the past 30 days are marked as “new”. The calendar to the right identifies the scheduled release date of new stories that are in development.

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  • LOGO SETS
  • ENGAGEMENT TOOLS
  • STORY ASSETS

Logo Sets

Change the Course Logo Files and Communication Guidelines

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Engagement Tools

Campaign Fact Sheet (PDF)

Key facts about the campaign to aid sponsors in generating activation articles, emails, and social media posts.

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Trackable Website Link

Build a custom HTML email campaign to engage customers or employees in Change the Course using your custom link to ChangeTheCourse.us. Simply embed your custom, trackable link into an email campaign, and all pledges resulting from your link will be tracked and reported to you at the frequency you request.  To request your trackable link, please contact Tiffany Meyer at BEF at 503-553-3941 or by email.

Engagement Tool — Take Action Button

Sponsors can embed the interactive campaign button code onto their company website or employee intranet to engage customers and employees in reaching a specific pledge challenge goal set by the sponsor. The user can take the pledge right from this button. Take Action Button customization (available to Charter and Supporting level sponsors only) can include: Adapting the main button header to communicate your pledge challenge goal; and integrating your pledge goal and progress toward this goal into the expanded version of the button.

Participant Media will work directly with the sponsor to provide embed code for their customized Take Action button. Usage of the Take Action Button requires sponsors to complete the online “Terms and Conditions” form. To get started, please contact Christian McGuigan at Participant Media at 310-246-7710 or by email.

Customized Facebook Application

Sponsors can embed the ChangetheCourse.us website directly into a custom tab of their Facebook profile—and equipped with tracking to measure all pledges coming from your Facebook profile—using our campaign Facebook application. All pledges resulting from your custom tab will be tracked and reported to the sponsor per the frequency you request.

Participant Media will work directly with the sponsor’s social media contact to directly embed your company’s customized and trackable Facebook application into your Facebook profile—doing so requires providing administrative account access to the Participant Media team. To get started, please contact Christian McGuigan at Participant Media at 310-246-7710 or by email.

Partner HTML Email Set for Employee Engagement (with HTML files)

Partners and campaign supporters have access to a Change the Course branded, customizable HTML email that can be incorporated into any employee and/or stakeholder engagement campaign. BEF works directly with the partner to customize messaging and story links within the HTML files to meet your specific engagement goal and distribution needs. We provide ready-to-use HTML file or HTML code for integration into your company’s preferred email distribution tool. Partners can also receive our native file set to customize on their own.

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Campaign 8.5"x11" Flyer

This full color flyer emulates the campaign infographic and posters in a simple, print-ready 8.5″x11″ format. Distribute to employees or at engagement-oriented events. Download print-ready PDF format by clicking the download link below.

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"About Change the Course" Campaign Infographic — Banner

This high resolution, print-ready 31″x81.5″ full color vertical banner can be printed as a self-standing vertical banner and displayed as part of your employee or customer engagement campaign. It provides a consumer-directed overview of the campaign. To have a customized version created and sent to your local printer with a QR Code image embedded with your unique sponsor tracking code, please contact Tiffany Meyer at BEF at 503-553-3941 or by email. Download print-ready PDF format by clicking the download link below.

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"About Change the Course" Campaign Infographic — Poster

This high resolution, print-ready 9″x24″ full color poster can be printed and distributed as part of your employee or customer engagement campaign. It provides a consumer-directed overview of the campaign. To have a customized version created and sent to your local printer with a QR Code image embedded with your unique sponsor tracking code, please contact Tiffany Meyer at BEF at 503-553-3941 or by email. Download print-ready PDF format by clicking the download link below.

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"About Change the Course" Campaign Infographic — Web Image

This 800 pixel x 3,700 pixel web-quality image can be added to the sponsor’s web site, intranet or any other electronic communication channel to introduce employees and customers to the Change the Course campaign. The sponsor is encouraged to use their sponsor-specific web tracking link in association with this image to receive credit for all Pledge conversions made from where the image is placed. Click the download link below for a web-ready JPG file.

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Campaign 3.5"x2" Pledge Cards

This high resolution, print-ready “3.5×2” (business card sized) full color pledge card can be printed and distributed as part of your employee or customer engagement campaign.

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Animated Web Banner Ad—160x600 pixels

Use this Change the Course branded animated banner ad to promote the campaign to your stakeholders. Sized at 160 pixels x 600 pixels.

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Animated Web Banner Ad—160x90 pixels

Use this Change the Course branded animated banner ad to promote the campaign to your stakeholders. Sized at 160 pixels x 90 pixels.

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Animated Web Banner Ad—234x60 pixels

Use this Change the Course branded animated banner ad to promote the campaign to your stakeholders. Sized at 234pixels x 60 pixels.

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Animated Web Banner Ad—300x250 pixels

Use this Change the Course branded animated banner ad to promote the campaign to your stakeholders. Sized at 300 pixels x 250 pixels.

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Animated Web Banner Ad—728x90 pixels

Use this Change the Course branded animated banner ad to promote the campaign to your stakeholders. Sized at 728 pixels x 90 pixels.

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Story Assets

08/19/14 Video — Public Helps Restore Flows to Critically Depleted Rivers

It’s a sad truth that many major rivers – the blue arteries of the Earth – no longer reach the sea. Our demands for water – to drink, grow food, produce energy and make all manner of material things – have sapped streams of their flow and ecosystems of their vitality. The web of life, of which we are a part, is fraying. Length: 00:03:54

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04/25/14 Video — Working Together to Change the Course

Everybody prefers a healthy, flowing river to a dried-up river channel. But in many parts of the world, including much of the western United States, it sometimes appears like we have to dry up our rivers to grow the food we need – that we can’t have productive agriculture and healthy rivers side-by-side. Length: 00:00:37

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04/17/14 Video — BEF CEO Todd Reeve talks about Change the Course on TakePart Live

‘TakePart Live’ cohost Cara Santa Maria sits down with Bonneville Environmental Foundation’s CEO Todd Reeve to discuss the Colorado River’s unfortunate current state, water conservation, and the Change The Course campaign. Length: 00:02:17

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04/15/14 Article — Landscapes Transform With the Arrival of the Colorado River

BEFORE AND AFTER PHOTO GALLERY — It’s a rare event to see a river literally form before your eyes. But each day that we ventured out to find the leading edge of the Colorado River as it advanced through its delta during this historic “pulse flow,” we were treated to exactly that phenomenon: a dry, sandy channel that hasn’t seen water in 16 years suddenly became a rivulet, then a stream, then a glorious flowing river.

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04/15/14 Article — Monitoring the Pulse of the Colorado River

Now in its 14th day, the historic pulse flow coursing through the Colorado River Delta toward the sea is under the careful watch of dozens of scientists who fan out across the landscape to measure and track its vital signs – from flow rates and salinity levels to seed dispersal by native cottonwoods and willows.

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03/28/14 Article — Witnesses to History at Morelos Dam on the Colorado River

PHOTO GALLERY — A dozen dignitaries faced a crowd of more than two hundred gathered yesterday at Morelos Dam in the Mexican city of Los Algodones, Baja California, to proclaim the release of a “pulse flow” of Colorado River water to its dry delta a momentous occasion for both the river and binational relations. (See “Historic Pulse Flow Brings Water to Parched Colorado River Delta.”)

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03/28/14 Article — A Colorado Delta Community Reconnects with its River

PHOTO GALLERY – On Tuesday afternoon, March 25, 2014, word got out that the river was coming. Kids, parents, dogs and teenagers began gathering at the bridge in San Luis Rio Colorado, a border town of about 160,000 people. Young people had never seen the river that gives this town its name flow beneath the bridge.

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03/22/14 Video — Change the Course reaches out to Hollywood Goes Green

Christian McGuigan of Participant Media appears on Hollywood Goes Green to talk about the Change the Course campaign. Length: 00:01:46

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03/13/14 Article — Faces of the Watershed: Young Farmer Saves Water in Innovative Ways

By Carmen Russell in Camp Verde, Arizona for National Geographic — Arizona farmer Zach Hauser says the Verde River “holds the key to our future around here. Without it there probably wouldn’t be any farming here at all.”

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02/27/14 Article — Faces of the Watershed: "Ditch Boss" Helps Keep a Thirsty River Flowing

By Carmen Russell in Camp Verde, Arizona for National Geographic — Frank Geminden, the boss of the Diamond S ditch, restores balance to Arizona’s Verde River, in partnership with environmentalists and farmers.

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02/24/14 Video — Help Return the Colorado to the Sea

Imagine if one day you couldn’t get home.  Your journey stopped short of where you were supposed to be. That’s the story of the iconic Colorado River, which sculpted the Grand Canyon and today sustains 30 million people, but now stops flowing 90 miles before reaching the sea, its final destination. Length: 00:00:43

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02/24/14 Video — In the Yampa River, Extra flow Makes for Happier Fish

Back in late June 2012, the Yampa River—a beautiful Colorado River tributary that runs through the heart of Steamboat Springs, Colorado—was flowing at 5 percent of normal. Both the native whitefish population and the recreational trout fishery were threatened due to the river’s low levels of oxygen and its warmer temperatures. Length: 00:00:36

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02/14/14 Article — Defending a Western River With Art and Collaboration: Kirk Klancke has watched over Colorado's Fraser River for decades.

In the small town of Fraser, Colorado, a bronze Dwight D. Eisenhower is having a good day: Fly fishing, he has just caught a trout out of the river and is skillfully depositing it into his basket. The former president is appropriately dressed for the occasion with wading boots, an angler’s vest, and a wide-­brim hat. Decades before, the real Ike could be seen angling much the same way in about the same spot. For Kirk Klancke, it’s a nice reminder of what the Fraser River once was: a sportsman’s paradise, one that attracted such a five-­star guest.

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02/14/14 Photo Essay — The American Nile: Jon Waterman examines the Colorado River Basin's 100 year history

For six million years the Colorado River and its dozens of spectacular tributaries carved out the Grand Canyon and scoured the Rockies, flushing mineral-rich sediment to the sea. The mighty Colorado, the life and soul of the West, is one of the most tapped rivers in the world. Can it be saved?

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01/23/14 Article — Exporting the Colorado River to Asia, Through Hay

In July in Yuma County, Arizona, Dave Sharp’s alfalfa crops, like every other living thing in the 105°F (40°C), dry desert heat, get thirsty. All that keeps them alive, and indeed keeps these fields and the hundreds of thousands of acres surrounding them in Yuma County from going fallow, is the Colorado River, diverted one last time through the Yuma Project before flowing across the border into Mexico.

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12/06/13 Video — Minnesota Young People “Change the Course” and Save 7 Million Gallons of Water

“When our planet was in trouble on our watch, we did something to help, we did something to change the course, because we could” – Christian McGuigan. In this video, Participant Media’s Christian McGuigan is seen making a passionate plea to young people to help “change the course” of the Earth’s water crisis at Me to We Day Minnesota. Length: 00:02:11

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12/05/13 Video — Smarter Irrigation Returns Water to Arizona’s Verde River

This video and associated blog post tell the story of restoration work completed on the Verde River in Arizona, a tributary of the Colorado River, and a Change the Course funded project. The project integrates an innovative partnership between farmers and the Nature Conservancy supported by funds from our Change the Course sponsors. Length: 00:05:39

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09/03/13 Article — Arizona Irrigators Share Water with Desert River

PHOTO GALLERY — As drought and high water demands deplete more and more rivers in the western United States, it’s easy to assume a future of dryness is the inescapable fate of once vibrant streams. But in the beautiful valley of the Verde River in central Arizona, farmers, residents, and conservationists are working together to restore flows to this life-giving desert river with no sacrifice to crop production or the local economy.

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09/01/13 Video — Life Without Water is Awkward Part 1

PART 1 of 2 — Produced by Participant Media, this public service announcement is designed to engage  audiences in the Change the Course Campaign. Length: 00:00:31

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07/15/13 Article — Finding of Rare Gartersnake Underscores Need to Protect New Mexico’s Gila River

Last month, after no confirmed sightings in nearly twenty years, scientists discovered three northern Mexican gartersnakes along a stretch of the Gila River in southwestern New Mexico. Until this find, scientists had suspected that the rare snake was extinct in the state.

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07/17/13 Article — What if Americans Only Had as Much Water as Families in Africa?

The average family in Africa gets by on only five gallons of water a day, according to this thought-provoking PSA video from bewaterwise.com, a project of the Metropolitan Water District of Southern California.

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6/15/13 Video — With Drought Looming, Colorado River Basin Needs Solutions

If early forecasts pan out, the Colorado River Basin could be in for yet another year of intense drought. On NOAA’s seasonal drought outlook map for mid-November to late February, the entire basin is shaded in dark brown, signaling the anticipated persistence of drought conditions through most of the winter.  That could again wreak havoc on recreation, fisheries, and businesses that depend on a hearty snowpack and healthy spring and summer river flows. Produced by National Geographic. Length: 00:05:23

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05/09/13 Article — Once a Smelly Nuisance, Mexicali’s Wastewater Now Brings Life to the Colorado Delta

PHOTO GALLERY — This post is part of a series on the Colorado River Delta. If there is one place that transforms wastewater from trouble-maker to life-saver it’s the site of Las Arenitas sewage treatment plant in the Mexican state of Baja California.

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04/23/13 Article — A Water Bank Helps Revive Colorado Delta Willows and Wetlands

PHOTO GALLERY — This post is part of a series on the Colorado River Delta. In the delta community of Miguel Alemán, situated along the Colorado River corridor that forms the border between Mexico and Arizona, we arrive at an unlikely enterprise in this parched environment: a tree nursery.

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4/23/13 Video — Bringing New Life to the Colorado Delta’s Fisheries

For the fishing town of El Golfo on the Upper Gulf of California and the native Cucapá community of El Mayor in the river’s delta, the damming and diverting of the Colorado has brought traditional ways of life to the brink. Produced by National Geographic. Length: 00:03:15

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04/22/13 Video — Returning the Colorado River to the Sea

Once teeming with life and spanning some two million acres, the delta of the Colorado River ranked among the planet’s greatest desert deltas. Produced by National Geographic. Length: 00:04:52

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04/17/13 Article — America’s Most Endangered River of 2013: The Colorado

It is a river that goes by many names – Red. Grand River Red. The Canyon Maker. And today it is the Most Endangered River in the country.

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04/15/13 Video — Locals help restore the Colorado Delta

Once spanning over a million acres of verdant wetlands, the Colorado Delta has been transformed into dry cracked earth and salt flats. Now governments on both sides of the border, as well as Mexican environmental groups and local citizens, work to restore a portion of the delta to its former glory. Produced by National Geographic. Length: 00:03:44

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04/15/13 Article — Colorado River Delta Restoration Is Ken Salazar’s Keystone Water Achievement

This post is part of an ongoing series on the Colorado Delta. Departing Secretary of Interior Ken Salazar shared a few thoughts at his exit ceremony about the keystone accomplishments of his four years and three months in office, and called out restoration of the Colorado River Delta as his signature achievement in water management.

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04/12/13 Article — Colorado River, Meet the Sea

PHOTO GALLERY — As dawn breaks, fishermen head out into the Gulf of California from the town of El Golfo de Santa Clara in Sonora, Mexico. The upper gulf’s fisheries have declined since the Colorado River stopped reaching the sea.

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04/05/13 Article — Landmark Cooperation Brings the Colorado River Home

This post is part of a series on the Colorado River Delta. Standing at Morelos Dam, the last in the long line of dams on the Colorado River, and the only one in Mexico, it’s hard not to feel that we humans have betrayed this great river.

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04/04/13 Video — CTC featured at the 2013 Me to We Day, Seattle

Participant Media’s Christian McGuigan promotes Change the Course to a stadium of millenials at the 2013 Me to We Day event in Seattle, WA. Sponsors can incorporate this inspiring video to inform their employees or stakeholders about their campaign involvement. Length: 00:05:37

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04/02/13 Article — The Accidental Wetland in the Colorado Delta

PHOTO GALLERY — Seen here at the U.S.-Mexico border, the Wellton-Mohawk Canal carries drainage water from an Arizona irrigation district sixty miles into the Colorado River Delta in Mexico. There it gives life to an accidental wetland called La Ciénega de Santa Clara, one of the most ecologically significant wetlands in North America.

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03/26/13 Article — As Climate Change Reduces Colorado River, Communities Must Prepare

Now that a red flag has been raised by the Colorado River Basin Study – a federal and state cooperative analysis published in late 2012 – that there will be water shortages across much of the U.S. Southwest, the handwringing has started.

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03/22/13 Article — For World Water Day, Cooperation Brings More Benefit Per Drop

Rivers pay no mind to political boundaries. If unimpeded by dams and diversions, they flow naturally from mountain headwaters to the sea, crossing borders both within and between countries as if political maps did not exist.

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03/22/13 Article — Revival in the Colorado River Delta

PHOTO GALLERY — This post is part of a series on the Colorado River Delta. So intimate was her connection to the river that as a girl she conditioned her hair with the soft mud from its channel bottom.  Her family fished in the waters and hunted in the dense forests of cottonwoods and willows that spread across the vast Colorado River Delta in northwestern Mexico.

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02/26/13 Article — The Colorado River, Source to Sea (Not Quite)

A crew of recent grads from Colorado College have shared their epic paddle down the Colorado River in a new video Mirror River.

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02/25/13 Article — As Drought Persists in the West, Time to Prepare for Summer Shortages

Drought, drought, and more drought seems to be what’s in store for most river basins in the West, including the Colorado, the lifeline for 30 million people.

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02/18/13 Article — Discussing Water Rights, A Western Pastime

In lieu of Freshwater Species of the Week this time around, I wanted to share this postcard I picked up a few years ago in Idaho. Made by Duckboy Cards Inc. of Hamilton, Montana, it pokes fun at an area of tension that has affected much of the dry West, as well as many other countries around the world.

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02/08/13 Article — Reclaiming the Colorado River?

The American Southwest faces water challenges, and few easy solutions are in sight. Demand for water is increasing rapidly: as the primary water resource in the Southwest, the Colorado River (see map) sustains seven U.S. states and Mexico, including major – and fast-growing – cities like Los Angeles, Phoenix, and Las Vegas.

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01/05/13 Article — A Christmas Present for the Colorado River

Just days before Christmas, the U.S. Bureau of Reclamation released the results of a comprehensive study of the Colorado River basin’s water situation.  The “Colorado River Basin Water Supply and Demand Study” assessed a Christmas tree of more than 150 different proposals for balancing the water budget of the Colorado River.

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01/04/13 Article — We’re Heading Into the Rapids All Wrong

Lately, as I ponder our societal response, or lack of it, to the challenging times ahead – the droughts and floods and heat waves and crop failures, which we’ve tasted only as appetizers so far – I find myself recalling one of the scariest moments of my life.

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01/03/13 Article — Wade Davis on Loss in the Colorado River Delta

The following is excerpted from River Notes: A Natural and Human History of the Colorado (Island Press, October 2012) by Wade Davis, a National Geographic Explorer-in-Residence, ethnobotanist and anthropologist

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01/02/13 Article — Four Water Resolutions for a New Year

Yes, it’s that time again – time to reflect on the year that has passed, and anticipate what could come of the year ahead. My head has been unusually full of water lately, to the point of distraction.

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12/19/12 Article — Grabbing the Colorado From the “People of the River”

This piece is part of Water Grabbers: A Global Rush on Freshwater, a special National Geographic Freshwater News series on how grabbing land—and water—from poor people, desperate governments, and future generations threatens global food security, environmental sustainability, and local cultures.

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12/12/12 Article — Federal Colorado River Study Points to Big Problems and Common Sense Solutions

The federal Bureau of Reclamation today released a much-awaited federal study of the Colorado River, focused on water available for farms, cities, and the businesses that depend on a flowing river.  Population growth and climate change have stressed the Colorado River to the point where demand for water exceeds supply, reservoirs sit half-empty, and flows dry up before reaching the sea.

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11/21/12 Article — The United States and Mexico Can Restore the Colorado River Delta

Since 1960, when the gates were closed on the newly built Glen Canyon Dam, the Colorado River has only rarely flowed to the sea, and the river’s delta started to fade.  Water users in the United States saw Lake Powell, the reservoir behind the dam, as a bounty for booming cities in the desert.

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11/20/12 Article — A Historic Binational Agreement Gives New Life to the Colorado River Delta

PHOTO GALLERY — Today, the United States and Mexico signed a landmark agreement that will return vital flows to the lower Colorado River and its once-bountiful delta and reconnect the river to its final destination, the Gulf of California.

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10/18/12 Article — How the Yampa River, and its Dependents, Survived the Drought of 2012

PHOTO GALLERY — As this year’s drought deepened and spread across the United States, many cities and farms took steps to cope.  Bans on landscape irrigation conserved municipal supplies.  Farmers pumped more groundwater for their crops to make up for the lack of rain.

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10/10/12 Article — A Week in Grand Canyon: What’s the Value of Recreation?

The Colorado River is possibly the most written about, talked about, litigated river basin in the country, maybe even the world. So many competing uses depend on it – 30 million people draw on the river for water, and the river irrigates four million acres of farmland.

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09/01/13 Video — Life Without Water is Awkward Part 2

PART 2 of 2 — Produced by Participant Media, this public service announcement is designed to engage  audiences in the Change the Course Campaign.

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07/15/12 Video — Hope for Rivers During Drought

Many cities and farms took steps to cope in the summer of 2012 as the drought in the western United States deepened. During these tough periods, rivers often suffer, but an innovative water restoration project helped save fish—as well as jobs—along the Yampa River in Colorado. Produced by National Geographic. Length: 00:05:22

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