Testimonial provided by: Cindy Rimer, VP Sales & Marketing / Director, Biokleen
Biokleen has been a partner with BEF since 2011. Thanks to this partnership we continue to balance 100 percent of the water used in manufacturing our natural household cleaning products. As of January 2015, Biokleen has purchased 7,159 Water Restoration Certificates® (WRCs), restoring more than 7 million gallons of water to critically dewatered streams.
Our company has always looked for ways to reduce our environmental impact, from making concentrated products that use less packaging to matching our energy use with Renewable Energy Certificates. Being able to balance our water use with BEF’s unique WRCs is right in line with our values—including leveraging our commitment to help educate our customers.
Ironically, one of the challenges we faced in relation to our restoration goals was that our water usage is very low. If we limited our commitment only to balancing our use with WRCs, our impact wouldn’t be at the level we wanted.
Thankfully, BEF found a way for us to maximize our impact beyond our water footprint. In 2012, Biokleen partnered with BEF for an in store promotion designed to educate customers about their water use and give them the opportunity to restore water by purchasing a bottle of Biokleen Laundry Liquid. With every bottle purchased, Biokleen donated one WRC, effectively restoring 1,000 gallons of water for each purchase. The promotion was a huge success with 6,658 WRCs donated, restoring more than 6.5 million gallons of water.
BEF has been great to work with. Their expanding programs and ability to collaborate on promotions helps us make a bigger impact while engaging our customers in important environmental issues.