marketing your purchase

 

Thank you for your purchase of Renewable Energy Certificates (RECs), Carbon Offsets and/or Water Restoration Certificates® (WRCs) from BEF. We thank you for your partnership and your commitment to operate an environmentally sustainable business or event. We encourage you to use the information included on this page to communicate the value of your BEF partnership to your customers and stakeholders.

……………………………………………………………………………………………………………………..

Marketing Copy for Businesses

Adapt the sample copy below to communicate the environmental value of your purchase(s) and/or how your purchases relates to your broader sustainability goals:

[NAME OF YOUR COMPANY] has partnered with BEF to balance the environmental footprint we cannot avoid.

Through the purchase of Green-e Energy Certified Renewable Energy Certificates (RECs) purchased from BEF, [NAME OF BUSINESS] has ensured that our electricity use comes from renewable resources, thereby supporting the renewable energy market.

Verified Carbon Offsets purchased from BEF have balance the greenhouse gas emissions associated with [DESCRIBE THE CARBON FOOTPRINT YOU’VE BALANCED].

Water Restoration Certificates® purchased from BEF have restored water to critically dewatered rivers and streams equivalent to [DESCRIBE THE WATER FOOTPRINT YOU’VE BALANCED]

 Learn more about BEF at b-e-f.org.

…………………………………………………………………………………………………………………….

Marketing Copy for Events

Adapt the sample copy below to communicate the environmental value of your purchase(s) and/or how your purchases relates to your broader sustainability goals:

[NAME OF YOUR CONFERENCE OR EVENT] has partnered with BEF to balance the [ENERGY, CARBON and/or WATER] footprints of our event.

Through the purchase of Green-e Energy Certified Renewable Energy Certificates (RECs) purchased from BEF, [NAME OF EVENT] has ensured that the electricity used throughout the event comes only from renewable resources.

Verified Carbon Offsets purchased from BEF have balance the greenhouse gas emissions associated with [DESCRIBE THE CARBON FOOTPRINT YOU’VE BALANCED, SUCH AS “the travel of event staff, speakers, exhibitors and attendees to and from the event venue,” and/or “fuels used at the event venue”].

Water Restoration Certificates® purchased from BEF have restored water to critically dewatered rivers and streams equivalent to [DESCRIBE THE WATER FOOTPRINT YOU’VE BALANCED, SUCH AS “that used in the event venue and event related lodging”].

Learn more about BEF at b-e-f.org.

…………………………………………………………………………………………………………………….

BEF Logo Set and Usage Guidelines (ZIP)

bef-logo-thumbnailWe encourage our partners to add the BEF logo to their website or marketing collateral where you’ve described our partnership and the environmental benefits of your commitment.

Please refer to our recommendations in “Product Seals—Best Practices” to accurately communicate your BEF partnership using the BEF logo, especially where space is limited (such as on product packaging). The zip file linked below includes a set of high-resolution EPS and JPG logo files as well as BEF’s logo usage guidelines.

download-button

…………………………………………………………………………………………………………………….

Using Product Seals—Best Practices

In the past, BEF offered our partners product-specific seal images to communicate your commitment on product packaging, signage, menus, marketing collateral and websites. In compliance with the recently updated FTC Green Guides BEF no longer recommends that our partners use product seals for any of our environmental products. Inclusion of seals can be confusing to consumers. Instead, we encourage partners to use the BEF logo matched with a simple statement that speaks to your commitment. For instance:

  • If you’ve purchased Renewable Energy Certificates (RECs)—Consider including the BEF logo and the statement “[NAME OF YOUR BUSINESS] is proud to support renewable energy in partnership with BEF.”
  • If you’ve purchased Carbon Offsets—Consider including the BEF logo and the statement “[NAME OF YOUR BUSINESS] is proud to support carbon reduction in partnership with BEF.”
  • If you’ve purchased Water Restoration Certificates (WRCs)—Consider including the BEF logo and the statement “[NAME OF YOUR BUSINESS] is proud to support water flow restoration in partnership with BEF.”
  • If you’ve purchased RECs, Carbon Offsets and WRCs—Consider including the BEF logo and the statement “[NAME OF YOUR BUSINESS] is proud to renewable energy, carbon reduction and water flow restoration in partnership with BEF.”