The famous Goo Goo Cluster candy bar will turn 100 years old in 2012, but instead of reminiscing about the past, the company is looking forward to its future and the future of the planet.
Earlier this year, Standard Candy Company partnered with BEF to purchase green energy to power its Goo Goo Cluster manufacturing line in Nashville, TN. With the purchase, Goo Goo Clusters became the first candy bar to buy BEF Renewable Energy Credits.
“This was an important thing to do,” said Executive Vice President of Goo Goo Cluster, LLC, Lance Paine. “It helps move us into the 21st century.”
Long known as the premier candy bar in the south, Goo Goo Clusters are welcoming their upcoming 100-year anniversary with updated packaging graphics, a new website and several sustainability measures including compostable packaging and the purchase of green energy through BEF.
The company also looked at its ingredients. It improved the quality of its chocolate and removed vanillin, partially hydrogenated oils and wheat germ to create what they call a “clean” label product. Goo Goo Clusters come in three flavors – original, supreme and peanut butter. Visit www.googoo.com for more information.