bef logos

communicating your BEF partnership

 

BEF logoBEF logo set and usage guidelines (ZIP)

We encourage our partners to add the BEF logo to their website or marketing collateral where you’ve described our partnership and the environmental benefits of your commitment.

For BEF partners that have purchased any of our environmental products (Renewable Energy Certificates, Carbon Offsets and/or Water Restoration Certificates), please refer to our recommendations in “Product Seals—Best Practices” to help you accurately communicate your commitment using the BEF logo, especially where space is limited (such as on product packaging). The zip file linked below includes a set of high-resolution EPS and JPG logo files as well as BEF’s logo usage guidelines.

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Solar 4R Schools logoSolar 4R SchoolsTM logo set and usage guidelines (ZIP)

The zip file linked below includes a set of high-resolution EPS and JPG Solar 4R SchoolsTM program logo files as well as BEF’s logo usage guidelines.

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Using product seals—best practices

In the past, BEF offered our partners product-specific seal images to communicate your commitment on product packaging, signage, menus, marketing collateral and websites. In compliance with the recently updated FTC Green Guides BEF no longer recommends that our partners use product seals for any of our environmental products. Inclusion of seals can be confusing to consumers. Instead, we encourage partners to use the BEF logo matched with a simple statement that speaks to your commitment. For instance:

  • If you’ve purchased Renewable Energy Certificates (RECs)—Consider including the BEF logo and the statement “[NAME OF YOUR BUSINESS] is proud to support renewable energy in partnership with BEF.”
  • If you’ve purchased Carbon Offsets—Consider including the BEF logo and the statement “[NAME OF YOUR BUSINESS] is proud to support carbon reduction in partnership with BEF.”
  • If you’ve purchased Water Restoration Certificates (WRCs)—Consider including the BEF logo and the statement “[NAME OF YOUR BUSINESS] is proud to support water flow restoration in partnership with BEF.”
  • If you’ve purchased RECs, Carbon Offsets and WRCs—Consider including the BEF logo and the statement “[NAME OF YOUR BUSINESS] is proud to renewable energy, carbon reduction and water flow restoration in partnership with BEF.”